Persian carpets, beauty across generationsRead our carpet buying guide for a confident choice.Selection guide
Timeless patterns for today's home

Every home has a story, one pattern at a time

From light hues to traditional Persian motifs, see how a carpet can give your home its own character.

✳Beauty in every knot
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A cream and navy rug in a warmly decorated home
THE ART OF LIVING
CARPET EFTEKHARI
Find the right size

Match your carpet and space

Understand materials & weaves

Make an informed decision

A variety of styles & motifs

From traditional to modern

Practical guidance

Answers to common questions

SELECTED CARPETS

Featured carpets

A selection of carpets in the store; open any carpet for full details and price.

THE STORY OF A HOME

Every home has a story.

Sometimes one familiar motif transforms a room. Persian carpets bring exquisite detail, rich colors and artistic heritage to contemporary interiors.

Carpet styling ideas
Art in everyday life · CARPET EFTEKHARI
Room with a light Persian carpet and navy border
Handmade Persian carpet in warm light with traditional vase
CURATED FOR YOUR HOME

Curated for you, a lasting impression

From color and pattern to size and interior style, discover a clearer path to the perfect carpet for your home.

  • Choosing the right size
  • Matching your decor
  • Balanced colors & patterns
CARPET BUYING GUIDE

How do we choose the right carpet?

Choosing a Persian carpet starts with a simple question: where will it go, how big should it be, and what colors will surround it?

01

Size & layout

Measure your seating area and decide where furniture legs will rest. Compare exact carpet dimensions with your floor plan.

02

Color & pattern

Deep burgundy and red motifs add character to neutral rooms. In busy interiors, quieter designs create visual balance.

03

Materials & use

Before buying, check fibers, weave, foot traffic and care needs. Match each carpet's specifications to your home.

JOURNAL / IDEAS

Carpets & interiors journal

Helpful answers for better choices

Explore carpet journal
HELP / ANSWERS

Frequently asked questions

Clear answers to common pre-purchase questions

How do I choose the right rug size?

Measure your furniture layout first. In many living rooms, the front legs of the seating can rest on the rug; keep walkways unobstructed.

What differs between hand-knotted and machine-made rugs?

The weaving process differs. Compare fibers, construction, density, finishing and care needs for each individual rug instead of relying on images alone.

How should rug colors work with my room?

Repeat one rug color in a cushion or accent piece. Check the palette in natural and artificial light and balance detailed rugs with simpler furniture.